The best thing that can be said in that case is that Drag Me To Hell is what The Evil Dead Trilogy would have been (minus Bruce Campbell of course) had they been made after Spiderman, and that being the case, I now fully welcome the potential fourth edition to the series, since Raimi wont necessarily have to move so far away from the fondly-held low production quality of the originals. It's one for the fans who might have been turned off as the Spiderman films progressed, believing their God to be moving too far into irredeemably consumer-friendly territory. Everything about this film screams Raimi, from the writing to the design of Mrs Ganush and the other various demonic presences. It's pure thorough-bred Raimi If Spiderman was Raimi's Hollywood opus- the moment the fan-boy got big boots, Drag Me To Hell is the moment he returned to his true calling. What with the coverage we have already given Drag Me To Hell in the run up to its release, it seems a little pointless to offer my official thoughts from Cannes in the usual manner, so instead you get this.
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